And some of the chief of the fathers, when they came to the house of the Lord which is at Jerusalem, offered freely for the house of God to set it up in his place: They gave after their ability unto the treasure of the work threescore and one thousand drams of gold, and five thousand pound of silver, and one hundred priests’ garments.
Thirty-nine cents might not seem like a big deal, however, back in 1996, one could supersize their fries and drink at McDonalds for that additional 39 cents.
In the mid-1990s, America was a fast-food nation, but we hadn’t yet become preoccupied with large food portions. Therefore, it often took the suggestive sale of the cashier to get the customer to agree to the 39-cent enhancement of their meal. As a result, it became a standing directive for fast-food order takers to ask customers, “Would you like to supersize that?”
Why would McDonalds build so much strategy into earning an additional 39-cents per customer? Simple.
Quora.com reports that the average McDonalds restaurant serves up to 5,000 customers per day. If each customer were to up-size their meal by 39 cents, then that individual McDonalds would earn an additional $1,950 per day, or $711,750 per year.
Across the entire corporation, McDonalds serves 68 million customers daily. That 39-cent upgrade would earn McDonalds an additional $26.5 million, or $9.6 billion in a year. Back in the 1990s, McDonalds understood that small amounts added up to big things.
It’s a strategy also employed by Texas Dairy Queens, which promote the fact that if all of their drive-thru customers would donate 25-cents per visit, then DQ could donate $5,000 per restaurant to Children’s Miracle Network.
Or, as my sales manager back at KYYK would tell me, “all those nickels and dimes add up.”
In Ezra 2, the Israelites were returning to Jerusalem to rebuild the Temple. As they arrived, those that had the ability gave offerings to the Temple. Some were able to give big offerings, others could only give a little. Therefore, “They gave after their ability unto the treasure of the work threescore and one thousand drams of gold, and five thousand pound of silver, and one hundred priests’ garments.”
God took the offerings of the people, and blessed it in a big way, using it to fund the reconstruction of the Temple.
The concept of “giving according to your ability” is a totally scriptural concept. It’s why God set the tithe at 10-percent, and why the Old Testament law ordered giving to be set by the ability of the worshiper to give.
When it comes to giving, there are those who have the ability to give a lot. There are those who can only give a little. However, if you give God something to bless, He has shown the ability to bless it into something big.
In Ezra, they wanted worship restored at the Temple, which needed to be rebuilt. In our time, we want to see revival in our land, and the Gospel spread throughout the world. If we want God to bless that effort, we have to give Him something to bless.
Imagine what God can do.
If McDonalds can turn 39 cents into $9.6 billion, and Dairy Queen turn 25 cents into $5,000, and these being secular organizations, imagine what God can do with the offerings we bring Him. May God bless you, as you bless Him.
So, when you worship God at your church this weekend, don’t forget to bring Him something to bless. One day, you will find out just how big of a difference you made.